Here are 5 good things you can do with customer feedback

Getting feedback from the customer is a very complex process, which is equivalent to getting blood out of the stone. Thankfully, we do not live in those times.

Today, feedback is no more than an email, but customers come to you for advice and ideas. In fact, they like sharing your insights with you because if they give you more feedback, they understand your product is better.

However, most of this feedback is cooling its heels on hard drives, which, considering all the good that can be done, is tragic. A tool of inspiration, a wall of love. . . Ideas are limited by your bye. To surprise your customers and your own employees, here are our top five good things you can do with customer feedback.

1. Drive the product roadmap with feedback.

Take it from experts: Your customers are the stars of using your product day in and day out. No matter how much you try to empathize and put on their shoes, you will always come up with some exciting ideas that will happen to your "power users."

So, stop brainstorming and start following customer discussions on forums. Read support tickets, listen to feedback, and most importantly, record all the ideas you heard. Not only will your customers appreciate your willingness to listen and execute their ideas, but you will also truly see yourself from your competitors.

2. Create a ‘wall of love’.

There is a world of difference between knowing that your customers love you and actually proving it. Create a love wall where all your customers have to say about you, your product and your service. Keep your employees online to show that what they are doing is real; It changes people’s lives for the better. You can also create a document with these testimonials and publish online to see potential customers, how loyal you are, and what they think. It also makes for excellent sales collateral.

Even the physical wall of love in your workplace doesn’t hurt. In fact, we can’t think of a better motivational tool. Like walking on the wall and seeing what you’re doing: there shouldn’t be a better motivational tool in existence.

3. Use feedback as a suggestion or testimonial.

I don't mean to be clear here Captain, but the most useful thing you can do with customer feedback is to make a testimonial out of it. This not only helps boost your glowing reputation but also gives you the added benefit of being able to reference other customers in the same space. In addition, your customers have great tips and tricks, hacks that help you make better use of your product, and help you boost your own processes to better serve your customers.

4. Motivate your employees with customer feedback.

If the wall of love seems to be more trouble than it is worth, go the simple way and spend all of the customer feedback with the tool your team uses to stay in touch like Slack. Your customers may never know how much you care about their suggestions and ideas, but a tool like Slack can be a much needed motivational tool and idea generator for your team.

5. Give your customers the award.

Return some good deeds; Go the extra mile for customers who give you valuable feedback. Give them a sneak peek of what's cooking in your kitchen. Drowning them in swag. Write love letters to them. Shower them with awards.

Above all, show them that their feedback is important, that you take it, and take them seriously. That way, the next time a stray idea/suggestion comes along, those opinion stars don't hesitate to write to you.

In fact, it’s our top five. We are the first to admit that we missed out on some obvious things that really help your face pointers. If you recall anything, drop me a line below in the comments