Hi there, Hope all are safe from covid-19, locked yourself at home. Its very important for us to co-operate with the government to counter the world pandemic.
Stay home stay safe.
Actually I took a little break from posting blogs. Just got busy with my project. However, I researched and got know many new things in these 2 weeks. I desperate to share knowledge with you.
So lets gets Started
Affiliate marketing has wide opportunities to earn money online. Many business promote their products through affiliate networks. However, you need to keep track of some important things while doing affiliate marketing. Will discuss those in this blog.
So what can you promote in this Quarantine:
- Fitness programs- google trends shows a dynamic increase in fitness from home
- E books- sell e-books with copyrights or promote affiliate products
- courses- become affiliates on udemy and udacity and promote.
Things to Keep in Mind In Promoting Affiliate Products
Once you have identified the product that you want to market, there is still a little bit of work that needs to be done and they are set out below.
Profit
This is obviously the first thing that you should look for in any
product that you want to market. Affiliate marketing is a business, and
just as in any other business, it is profits that matter. All decisions
therefore have to come down to this baseline, and if you, after all the
research in the world find that the product is not profitable, there is
no point in going any further.
This is the reason why there are a number of people who would have
started out with affiliate marketing, but would have had to give up half
way, because there is no money to be made. This is also the main reason
why newcomers are advised to go for those products that are already
selling well. That way there is not much decision making regarding the
product to go with.
You will therefore have to concentrate only on improving your ranking in
Google and while the competition is also much stiffer, you will at
least know that if you are not able to sell, it has nothing to do with
the product. It is important to make a distinction between profit and
profitability. Most people go with high profitability, which means that
you get high margins on sales.
While this may be a good income stream, it may be a good idea to take a
look at the low margin, high volume segment.
Many times the quantity of
sales will be such that your total profits will be more in the low
margin products than in the high margin ones. For example, trying to
sell an eBook for $60 a book may give you a commission of $5 per sale
but if you are netting only 20 sales a month, you are earning only $100.
Instead, if you go for the ones that sell at $10, your commission may
well be only $1, but if you are able to make 200 sales, you earn $200.
This is only an example but it serves to illustrate the point.
Marketability
The first point dovetails into this. You need to find products that are
marketable. Unless there are people to buy what you have to sell, there
is really no point in you even trying to sell it. You need to make sure
that there is a market for your product before you try to sell it.There
may be geniuses who were able to create a market, but this rarely
happens. For the vast majority of us, selling products that already have
an existing market is the only way out.
Stick to consumables
This is good advice because only consumables are sure to give you
repeated sales. For example, dog food may not sound appealing, but there
are more than 1,500,000 people searching monthly for it, and they will
have to buy dog food the next month and the month after that. This way,
even if the size of the market is low, you are guaranteed recurring
sales because as long as you give a good deal, buyers will return to
you.
Of course there is always the fear that repeat customers will go
straight to the home site, but your advantage as an affiliate is that
you are not stuck to just one product.
You can have as many brands as
you wish and as long as you make sure that there is something different
about your site, like a new brand that you feel is better, or something
else, people may very well try out different products from you.
It is easier to remember just one site and bookmark it, rather than 10
different ones for 10 different products, and so you are ensuring that
they will keep coming back to you first before going elsewhere. As long
as they do that, you will be credited with the sale.
Quality
This is important because although the net gives you a lot of anonymity,
purchasing is still governed by old fashioned values like quality of
the product. You are putting your reputation at stake by saying that a
product is good quality, so either make sure that the product really is
as good as it says it is, or give an honest review. Either way you will
have to try the product to build up consumer confidence in your site.
It is not necessary that you sell only top quality products. High
quality generally means high price but more people are satisfied with
fairly high quality, but lower price product. Just don't say that
something is really good when it is not.
For example, if you are selling
cameras, there are a number of low cost, good enough cameras that will
probably make up the bread and butter of your sale.
You cannot afford to not sell them as the high priced ones are not as
often sold. Yet, you need to make sure that the purchaser gets good
value, so inflating specifications, and giving opinions like something
is really great when it isn't, should be avoided. Honestly saying that
something is good only for a certain use, and that if you want more
functionality you should go with another model, is more appreciated than
if you say that it is the best that money can buy.
Many sites offer customer reviews as their marketing ploy thinking that a
customer who finds a review by another customer will be more inclined
to believe it.
Unfortunately, not all customers leave a review, which
means that many of these sites resort to putting in reviews under
different names just to bolster their site. This also means that you
will have reviews that are not entirely accurate, meaning that you
yourself are bringing down the value of your site.
A much simpler and as effective way is to just give an honest review and
as long as you have taken the time to review the product properly, you
will find people respect your opinions. This may take longer, but in the
long run, is easier.
Popularity
Look into the popularity of the product first. Affiliate marketing is
not as easy as just creating a site and becoming an affiliate. A lot of
legwork is needed and just because you find a product that is searched
for does not make it a good niche to be in.
For example, there are a
large number of people who search for anything “Labrador”. Yet, this is
of no use to you because most of these people are looking for
information.
Few people buy puppies online, and although you have the option of
marketing various dog products, it is still not a very profitable niche
to be in. Even people who like their dogs very much generally get what
they need at the supermarket, and unless you can offer a really good
deal on your products, they will not buy it.
This is just an example of something that is really popular, but does
not net you anything in the form of money. Of course, if this is a niche
you really want to be in, you could do further analysis on finding out
why exactly people do not buy, and then create a site that takes into
account all these problems. This is not only time consuming and
expensive, there is also no guarantee of success.
Thank you for making it upto here. I will back with another amazing content
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