Facebook is quite possibly the most enduring social media channel in existence. No other online media giant has caught so much flack for data collection.
As of early 2020, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.
Hi there, Many of you might know how to earn with Facebook. I have providing every aspect, how you can year with Facebook. Grab a coffee! Its highway down!!!
As the name implies, Facebook monetization describes the act of making money by leveraging Facebook as a monetization platform.
But that doesn’t mean our definition goes out the window.
Remember?
You’re here to earn money from something of value you provide to your audience.
This will remain true wherever you are, because you’re building a brand that’s made to last
Among all the social media channels, Facebook also remains arguably the most lucrative platform in 2019.
In fact, because Facebook’s audience is also maturing (with younger audiences not as eager to hop onboard), Facebook and its user base may also be switching over to a more business-oriented mindset and using the platform more and more as a marketing channel.
Let’s get started.
Facebook has recently come under intense scrutiny for its multiple privacy violations, all of which have made it the subject of much marketing debate.
So the question on everyone’s mind is, Is Facebook marketing a waste of time and money in 2020?
It’s an interesting question, but for the foreseeable future, it’s merely an alarmist perspective that detracts from actually making you money.
After all, while people are hesitating to invest in Facebook as a marketing channel, others are pushing ahead full force because they’ve got the results they want, and until the very last day of Facebook’s existence, they’ll be pressing on until they can no longer profit.
Why would you do otherwise?
Complying with GDPR has become a central concern for businesses operating on Facebook. It is in fact the most recent major update to Facebook monetization requirements.
Here’s a quote from Facebook about how seriously you should take this issue:
Since Facebook is a social channel, we can’t just post things and forget about them.
Instead, we need to engage meaningfully and respond to comments, and like and share things we also find to be of value.
If you want to earn money from facebook pages (yes, you can have more than one), then ideally you’re going to have a little investment capital.
But if not, here’s a few popular ways you can monetize Facebook pages:
Growing a Facebook page takes hard work because you want your page to be viewed as a resource.
Here’s the catch:
Because Facebook users know that it’s primarily businesses that are operating Facebook pages out of self-interest, they’ll find it hard-pressed to view your page as a resource. Instead, if they follow your page, they’re more likely to be fans of your brand.
Here’s an example of an awesome Facebook page that successfully frames itself as a resource:
Just look at their number of followers: 41,003.
If you go through their posts, you’ll notice pretty much every post getting over 100 likes, loves, and even shares.
This is what a highly engaged audience looks like.
Once you visit their blog, you’ll notice relevant banner ads, but none of them are so intrusive as to disrupt the reading experience.
And the best part?
Their ‘About’ section tells us that they’re just a couple figure-skating fans who want to share their passion and knowledge with the world.
Brilliant.
Not every fan is created equal.
That means not every like is equal as well. If you add random people to your groups and Facebook pages, you’re only going to confuse Facebook’s analytics tools, and it’ll become real difficult for you to earn money from Facebook (page, group, or otherwise).
That means when you try to use tools to analyze your audience, you won’t be able to determine their interests accurately, or their needs, or even who they really are.
And what does that mean when you post your content?
Total engagement from your entire fan base will be low, because people who aren’t interested in your content aren’t going to engage, especially on any meaningful level.
Low engagement will tell Facebook that your content sucks, even when it’s awesome.
On the other hand, if you have a small but engaged fan base, whenever you post content, you’ll be telling Facebook your content is relevant (one of the main metrics Facebook uses to determine the quality of your ads).
So what awesome added benefit can you gain from this slower approach that’s been proven time and again to work?
It keeps ad costs low.
That’s right.
Because Facebook understands that your group or page is highly concentrated with an active and engaged audience, your ads will cost you less money over time. This also means a higher conversion rate, because the offers you promote will be highly relevant to your target audience.
See this example above? These shoes are basically selling themselves.
How to earn from Facebook groups
Compared to trying to monetize Facebook pages, Facebook group monetization is much easier.
That’s because Facebook provides a lot more flexibility in terms of how you can frame the context of your group.
For example, you can label it a Support Group, thus helping your group members perceive it as a resource.
This makes it much easier to persuade other Facebook users to join as well. (Think about how much faster you can build your Facebook group, where people come to view you as a resource and a source of support, an authority they can communicate with directly on a social platform).
So how do you start to monetize your Facebook fans and followers?
In a similar way you would with a Facebook page–but remember the context:
This is a Facebook support group. Do not think about just pushing content. Here you’re building your brand and your authority.
You’re creating loyal fans.
Your Facebook page, on the other hand, is a business page. (Your page members will be a little more forgiving when you present your offers here).
Just take a look at this gardening example:
This group has more than 100,000 members.
Note the description and framing:
The first paragraph is all about who this group is for (defining the target audience).
The second paragraph is a warning against spammers. Not only does this deter spammers from joining, it indirectly indicates to your target audience that this is a quality group that won’t tolerate spam.
Note also the group type: Support.
Excellent.
What we’re going to focus on are a few of the elements that make up a successful Facebook ad.
So let’s get one thing clear off the bat:
Can you make money with Facebook ads? You betcha. And a whole lot of it.
But here are three important points you should keep in mind when advertising on Facebook:
We discussed why it’s important to keep your group highly concentrated and relevant. One reason is that when you’re getting ready to run ads, you can choose to create what’s called a lookalike audience.
A lookalike audience is an audience Facebook creates based on your target audience’s characteristics.
This means you can run highly targeted ads that are extremely likely to convert.
This is my favorite feature of Facebook ads, because it can be highly cost-effective.
To make money with Facebook ads the right way, you should have a basic sales funnel in place.
Let’s build one by thinking about the steps your potential customers might take if you’re, say, selling a course on how to cook pasta sauces from scratch:
Instead of using a generic stock image, use a high-quality photo of your product in your ad:
But don’t worry.
Facebook has made it real easy for you to check if an ad you’re about to run is going to fair out all right. The Text Overlay tool is a time-saving tool that requires only seconds to determine if your ad will be penalized for containing too much text.
As you can see, the first image (which is text-heavy) has a yellow warning sign next to it, with the note, “Image Text: High”.
In contrast, the second image is marked with a green checkmark, with the note, “Image Text: OK”.
Obviously, Facebook has given us a lot to work with, and it can get a little overwhelming. But be sure to stick to the key principles we covered so far, and you’ll be just fine.
So this article might me quite long.But I have covered every aspect how can you monetize with Facebook.
Good Day!!!
As of early 2020, it boasts more than 2.7 billion active monthly users, with 500,000 new users added daily.
Hi there, Many of you might know how to earn with Facebook. I have providing every aspect, how you can year with Facebook. Grab a coffee! Its highway down!!!
What is Facebook Monetization?
As the name implies, Facebook monetization describes the act of making money by leveraging Facebook as a monetization platform.
But that doesn’t mean our definition goes out the window.
Remember?
You’re here to earn money from something of value you provide to your audience.
This will remain true wherever you are, because you’re building a brand that’s made to last
Among all the social media channels, Facebook also remains arguably the most lucrative platform in 2019.
In fact, because Facebook’s audience is also maturing (with younger audiences not as eager to hop onboard), Facebook and its user base may also be switching over to a more business-oriented mindset and using the platform more and more as a marketing channel.
Let’s get started.
How Facebook Monetization Works
Before we can dive straight into how to earn from Facebook, it’s critical that we go over a few important changes that have affected everyone on the platform, users and brands alike.Facebook has recently come under intense scrutiny for its multiple privacy violations, all of which have made it the subject of much marketing debate.
So the question on everyone’s mind is, Is Facebook marketing a waste of time and money in 2020?
It’s an interesting question, but for the foreseeable future, it’s merely an alarmist perspective that detracts from actually making you money.
After all, while people are hesitating to invest in Facebook as a marketing channel, others are pushing ahead full force because they’ve got the results they want, and until the very last day of Facebook’s existence, they’ll be pressing on until they can no longer profit.
Why would you do otherwise?
Important GDPR and privacy policy updates
That said, we’ve got a lot to cover here, so let’s get the pesky rules out of the way first.Complying with GDPR has become a central concern for businesses operating on Facebook. It is in fact the most recent major update to Facebook monetization requirements.
Here’s a quote from Facebook about how seriously you should take this issue:
More about Facebook GDPR hereCreators and publishers with multiple violations could lose access to all monetization features.
How to monetize Facebook
Of the multiple ways to make money on Facebook, we’ll be sticking to the few that help you generate an income stream while still building a solid brand.Since Facebook is a social channel, we can’t just post things and forget about them.
Instead, we need to engage meaningfully and respond to comments, and like and share things we also find to be of value.
How to earn money from Facebook pages
The monetization of Facebook pages has always been the classic approach to establishing a business presence on the platform.If you want to earn money from facebook pages (yes, you can have more than one), then ideally you’re going to have a little investment capital.
But if not, here’s a few popular ways you can monetize Facebook pages:
- Drive traffic to your blog by posting helpful and relevant links from your site, where you have relevant offers in place, like your own courses or Google Adsense banners.
- Sell your own products. (You can do this easily by setting up a Shopify store directly on your Facebook page).
- Sell affiliate products.
How to grow your Facebook following
There is no quick and easy way to grow a Facebook page unless you’re ready to pull out your wallet. And unless you’re confident you can make that money back right away, it’s not worth investing in just yet. (Once you have a few sales under your belt, then you can crank up the results with paid advertising).Growing a Facebook page takes hard work because you want your page to be viewed as a resource.
Here’s the catch:
Because Facebook users know that it’s primarily businesses that are operating Facebook pages out of self-interest, they’ll find it hard-pressed to view your page as a resource. Instead, if they follow your page, they’re more likely to be fans of your brand.
Here’s an example of an awesome Facebook page that successfully frames itself as a resource:
 |
| Source |
Just look at their number of followers: 41,003.
If you go through their posts, you’ll notice pretty much every post getting over 100 likes, loves, and even shares.
This is what a highly engaged audience looks like.
Once you visit their blog, you’ll notice relevant banner ads, but none of them are so intrusive as to disrupt the reading experience.
And the best part?
Their ‘About’ section tells us that they’re just a couple figure-skating fans who want to share their passion and knowledge with the world.
Brilliant.
How to use Facebook to drive traffic to your blog
Facebook most likely has the most extensive monetization guidelines out of any platform operating online. Here’s a summary list of “rules” you can cross-reference when aiming to monetize:- Create a Facebook page.
(Pick Business or Brand). - Invite friends to like your page. Only invite those you believe will find value in your brand. (Ask them individually through Facebook messenger to increase the chances that they’ll actually like your page).
- Ask them if they know anyone who might be interested in your page as well.
- Ask them to share your page. (The worst thing they can say is “no”. Most likely will, but even for one or two shares, this step is worth doing).
- Start sharing great content from around the Internet related to your niche.
Remember: The best content is content your audience will find helpful and interesting. - Start sharing your blog content once in a while too and go from there. (Facebook likes frequent and consistent posts that get a ton of engagement, so do try to create and follow an editorial calendar).
- Engage with every user who leaves a comment. (There’s a good chance they could turn into your next fan!)
Earn Money From Facebook: The secret to boosting your page content
I’m going to risk sounding repetitive here, but we come back to a critical principle:Not every fan is created equal.
That means not every like is equal as well. If you add random people to your groups and Facebook pages, you’re only going to confuse Facebook’s analytics tools, and it’ll become real difficult for you to earn money from Facebook (page, group, or otherwise).
That means when you try to use tools to analyze your audience, you won’t be able to determine their interests accurately, or their needs, or even who they really are.
And what does that mean when you post your content?
Total engagement from your entire fan base will be low, because people who aren’t interested in your content aren’t going to engage, especially on any meaningful level.
Low engagement will tell Facebook that your content sucks, even when it’s awesome.
On the other hand, if you have a small but engaged fan base, whenever you post content, you’ll be telling Facebook your content is relevant (one of the main metrics Facebook uses to determine the quality of your ads).
So what awesome added benefit can you gain from this slower approach that’s been proven time and again to work?
It keeps ad costs low.
That’s right.
Because Facebook understands that your group or page is highly concentrated with an active and engaged audience, your ads will cost you less money over time. This also means a higher conversion rate, because the offers you promote will be highly relevant to your target audience.
Affiliate marketing: How to monetize Facebook pages in 2020
Affiliate marketing is a quick way to monetize Facebook pages.- Pick a niche you’re interested in.
- Become an affiliate by signing up for an Amazon Associates or Clickbank account.
- Push products in your niche and start collecting commission. (Some products pay up to 70% the retail price).
See this example above? These shoes are basically selling themselves.
How to earn from Facebook groups
Compared to trying to monetize Facebook pages, Facebook group monetization is much easier.
That’s because Facebook provides a lot more flexibility in terms of how you can frame the context of your group.
For example, you can label it a Support Group, thus helping your group members perceive it as a resource.
This makes it much easier to persuade other Facebook users to join as well. (Think about how much faster you can build your Facebook group, where people come to view you as a resource and a source of support, an authority they can communicate with directly on a social platform).
So how do you start to monetize your Facebook fans and followers?
In a similar way you would with a Facebook page–but remember the context:
This is a Facebook support group. Do not think about just pushing content. Here you’re building your brand and your authority.
You’re creating loyal fans.
Your Facebook page, on the other hand, is a business page. (Your page members will be a little more forgiving when you present your offers here).
Just take a look at this gardening example:
 |
| Source |
This group has more than 100,000 members.
Note the description and framing:
The first paragraph is all about who this group is for (defining the target audience).
The second paragraph is a warning against spammers. Not only does this deter spammers from joining, it indirectly indicates to your target audience that this is a quality group that won’t tolerate spam.
Note also the group type: Support.
Excellent.
Make money with Facebook ads
I’m not going to provide you with a beginner’s guide to Facebook advertising. There are plenty of guides on web and YouTube.What we’re going to focus on are a few of the elements that make up a successful Facebook ad.
So let’s get one thing clear off the bat:
Can you make money with Facebook ads? You betcha. And a whole lot of it.
But here are three important points you should keep in mind when advertising on Facebook:
- Be
prepared to spend. Facebook advertising is all about a/b testing. If
you’re organized, this is perfect for you. Testing will give you the
confidence you need to continue until you achieve a positive return on
your investments.
- Don’t
spend too much all at once. Testing will determine what works for you
and what doesn’t over time. Once you see consistent results from testing
with small amounts, you can decide if it’s time to increase your
budget.
- Don’t run brand awareness campaigns. Yes, we’re all about building a brand that lasts, but these campaigns are designed for major brands with deep pockets. Remember: We’re trying to build a targeted audience.
We discussed why it’s important to keep your group highly concentrated and relevant. One reason is that when you’re getting ready to run ads, you can choose to create what’s called a lookalike audience.
A lookalike audience is an audience Facebook creates based on your target audience’s characteristics.
This means you can run highly targeted ads that are extremely likely to convert.
This is my favorite feature of Facebook ads, because it can be highly cost-effective.
How to create a Facebook ad campaign funnel
You can burn a lot of money on Facebook ads if you don’t know what you’re doing.To make money with Facebook ads the right way, you should have a basic sales funnel in place.
Let’s build one by thinking about the steps your potential customers might take if you’re, say, selling a course on how to cook pasta sauces from scratch:
- Your potential customers see your awesome ad for a free preview of your pasta sauce course (for example, Lesson 3). They can gain access in exchange for their email address.
- They give you their email address, after which they’re taken to another page, which could be a Thank You page (which is recommended for the purpose of brand building), an affiliate page where you try to push related products, a discount page with a code for your course, or even related links to your blog or other awesome resources.
- You can begin emailing them and try to initiate conversations. Also try to encourage them to connect with you through other social channels like Facebook, where you can continue to build your loyal fan base.
Instead of using a generic stock image, use a high-quality photo of your product in your ad:
 |
NIKE uses high-quality product photography in Facebook ads
|
The Text Overlay tool: An amazing time saver
Facebook penalizes ads that contain too much text over the image.But don’t worry.
Facebook has made it real easy for you to check if an ad you’re about to run is going to fair out all right. The Text Overlay tool is a time-saving tool that requires only seconds to determine if your ad will be penalized for containing too much text.
 |
| In the example above, I’ve uploaded two images. |
As you can see, the first image (which is text-heavy) has a yellow warning sign next to it, with the note, “Image Text: High”.
In contrast, the second image is marked with a green checkmark, with the note, “Image Text: OK”.
Obviously, Facebook has given us a lot to work with, and it can get a little overwhelming. But be sure to stick to the key principles we covered so far, and you’ll be just fine.
So this article might me quite long.But I have covered every aspect how can you monetize with Facebook.
Good Day!!!
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